Last week, our Paris store turned into something more than a retail space — it became a living gallery, a meeting point for stories, faces, and moments that define skate culture. As part of the European tour for VANS x Atiba Jefferson, we were proud to host one of the stops alongside iconic stores Civilist (Berlin) and Slam City Skates (London).
Atiba Jefferson — one of the most influential photographers in skateboarding — has spent decades capturing the movement, emotion, and community that make skateboarding what it is. His first collection with VANS is both a tribute and a continuation of that legacy: a visual dialogue between creativity, culture, and connection.
The evening at Arrow & Beast Paris brought together hundreds of people — old friends, new faces, local legends, and curious newcomers. Between photo walls, conversation, and the familiar sound of skate videos looping in the background, you could feel the energy of something genuine. This wasn’t just a product launch. It was a celebration of skateboarding’s heartbeat — told by someone who has been documenting it since day one.
Days after the event, people still come by our Paris store to see the exhibition in our in-house gallery. The photos — raw, timeless, deeply human — remind us why we do what we do. Events like this show the power of authentic storytelling: when brands, artists, and communities come together through a shared language of creativity and respect.
Because at the end of the day, that’s what our stores stand for — being more than just a place to buy something. We are a space where stories live, where culture breathes, and where moments like VANS x Atiba Jefferson find their true home.
