Gino Ianucci's brand, POETS, is the culmination of years of evolution and inspiration. Raised in the Poet's Corner neighborhood of Long Island, where each street pays homage to renowned 19th-century poets, Gino's surroundings played a significant role in shaping his vision. In the early 2000s, he launched two skate shops under the name Poets, eventually transforming this creative energy into a streetwear label. The essence of POETS is deeply rooted in Gino's personal history, exuding a timeless style that mirrors his own.

With collaborations with Nike, adidas and New Blance, the POETS brand is set up to bigger things.