Collection: Nike SB


In 1997 the big sporting goods manufacturer from Portland first tried to step foot into the skateboarding industry. But due to a lack of support didn’t really spark.

Everything changed for the Swoosh when introducing Nike SB in 2002 with the heavy support of the Dunk SB low. Padding and cushioning the iconic basketball sneaker with Nike Zoom Air soles to make it suitable fort he demands of skateboarding. With limited runs of colorways and exclusive releases – the Nike SB dunks ignited a scene on fire. Collectors and resellers started to embrace these rare beauties. This was when many Sneaker Heads (re) discovered the appeal of the Dunk. The De La Soul and the Tiffanie Dunks became instantly legendary.

In 2004 Paul Rodriguez signed to Nike Skateboarding and left the És Shoe company. Becoming the face of he SB division, the brand even quickly gained recognition. Rodriguez released his first signature pro model in 2005. The same year, legendary Lance Mountain picked another basketball silhouette to come back – and make it lasting – the Blazer. In the coming years, more and more professional skateboarders signed with nike and opened the door for the big player into the hearts of the very critical skateboarder.

The 2007 SB Chronicles introduced Stefan Janoski. The person who later desgined and named the Nike SB Janoski - a modern classic that would redefine how skate shoes and the lifestle were looked at. Slim, classy and sexy. The Janoski quickly became one of the most popular shoes in skateboarding history - being sold out many times over and over again. Several versions of this shoe have been produced thus far. The regular OG Janoski, the Janoski Max with Nike Air Max infused soles and the latest version, the Janoski Hyperfeel.

With skateboarding veterans Eric Koston and Guy Mariano (Numbers Edition) pro signed to Nike SB and tech killers Shane O'neill and Nyjah Houston - the future for this innovative company is settled into stone.