Former at ARROW & BEAST

Posted by Sebastian Fuchs on October 03, 2019

RIDER OWNED & OPERATED

FORMER IS INDEPENDENTLY OWNED & OPERATED BY CRAIG ANDERSON, DANE REYNOLDS & AUSTYN GILLETTE.

This is the text that underlines Former website. A bold statement. But one needed dearly in these times.

Former is a rough, mysterious but at the same time very sophisticated brand. Pretty much like the heads behind the designs and brand themselves. Austyn Gillette, Craig Anderson and Dane Reynolds both hold a peak position in their respective sports and communities. Skateboarding and surfing if we have to spell that out.

Former Merchandise produces contemporary apparel that is perfect for the more sophistacated skateboarders and surfers. With cryptic t-shirt print motifs and quality cut'n sew pieces that make your thrift shop buddies change color wit envy. Former is the authentic piece of cloth that strikes right in-between street wear and fuction.

During their short Europe tour, the Former guys payed us a visit, to meet up and launch Former officially at ARROW & BEAST. Our brick and mortar skate shop will be partnering with and carrying Former Merchandise as one of a few select partners.